The local food scene is heating up, with enterprising Malaysians
launching their own food labels and
creating inspired foods from bacon jam
to nasi lemak-flavoured ice cream
ICE CREAM
Remember when Haagen-Dazs was the go-to brand whenever we got hit by glacial cravings?Thanks to some bright young things have come up with a clutch of local ice cream brands that have captured both our imaginations and our tastebuds, these days we are veritably spoilt for choice. Arguably the most successful of the bunch has been Cielo Dolci, which launched as an ice-cream delivery business but now has its own brick and mortar outlet. Not merely surviving but fluorishing in a market that had experienced a deluge of local ice cream brands, Cielo's success can be directly attributed to the constant reinvention of their flavour portfolio, and their marriage of Italian techniques with local flavours. Their signature nasi lemak gelato may be entirely unorthodox but it is concomitantly comprehensible to our national psyche. If one were to interpret the extensive palette of flavours, each as vivacious as the last, it would seem that founder Keewin Ong's rule of thumb for customers is: the rule is, there are no rules.
DAIRY PRODUCTS
For many homegrown brands, their first steps towards establishing their enterprises may have been small, tentative even, not so for Bright Cow, an ambitious project that saw the founders importing several hundred Fresian cows into Malaysia to produce quality local milk. The urban farmers have since launched a cheese factory, in collaboration with an Italian master cheese maker, and their locally produced gorgonzola and brie are now sold alongside foreign cheeses. Milk is delivered in glass bottles and cream, yoghurt and butter are also now part of an inventory that is diversifying all the time. What would have been laughed off as inconceivable a little over a decade ago isn't just entirely viable now, it's also extremely lucrative.
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